According to Trip Hawkins, the founder of Electronic Arts, both Sony and Nintendo are beginning to get “freaked out” by the raging success of the Apple iPhone as a gaming platform.

“The iPhone for us was a spectacularly pleasant surprise,” says Hawkins speaking of his success through the App store with his new gaming company. “We had no idea it was going to be as good for us as it turned out to be…

“It’s by far our most effective platform. We make as much money with these games on one device as we do putting a game on 100 different cell phone platforms.”

Continuing, Hawkins adds: “Between the iPod Touch and the iPhone, I think the platform is freaking out Sony and Nintendo. Apple has sold 30 million units so far and it has created tremendous awareness. It has taken ground all over the world. But it has only penetrated one half of one percent of its total market.”

Hawkins’ new company, Digital Chocolate, has produced a few titles for the iPhone, and the top four sellers have 10 million downloads in under 100 days.

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